You’re a certified yoga teacher. Finally!

You’re ready to start sharing your passion with aspiring yogis.

But are you sure you know how exactly do you do that….?

You’re aware that there is a third element to teaching yoga (besides the yoga, and a-hem, the teaching) and that’s the business side of things. The part that requires a certain level of marketing know-how on your behalf.

Firstly, before you panic, being a GREAT (read: inspiring, inventive, encouraging, compassionate) teacher goes a long way.

Word of mouth marketing, though it’s been analysed to death recently, operates on one simple principle and that is, the better your product or service, the more people will talk about it.

But there’s more to marketing than this – it’s a subject people study for years at college. For those of you unfamiliar with management or entrepreneurship, entering this realm can be as uncomfortable as going into urdhva dhanurasana before you’re ready.

If you’ve got to this point and have become discouraged, read on because Yoginomics is here to help…

Ticking All the Marketing Boxes

There are so many ways you can market your yoga teaching.

If you can afford it, hiring someone to take care of the more tedious, technical stuff like AdWords and SEO is always an option.

If you’re on a budget however, then it’s time to get creative. You can stand out, build a strong following, create new opportunities and develop your yoga career. Let’s get started shall we…

Get Social

Businesses, freelancers and individuals alike take advantage of social sites like Facebook, Tumblr and Instagram. They’re engaging, stimulating and have the potential to create an impact with a global audience.

Laura Skyora made her claim to yogi fame by posting colourful images of herself and her daughter in an array of poses on Instagram. Within 2 years, she gained nearly 1 million followers and is hosting sold out workshops throughout the US.

By getting social, you open new possibilities while building a brand and establishing a solid reputation.

Don’t Be Camera Shy

Countless yoga teachers have made a name for themselves by recording and uploading yoga tutorials on YouTube.

Sadie Nardini, a popular YouTube yogi, went from teaching 20+ classes a week to running a full time online yoga business just from posting “how to” video clips. Kino MacGregor and Ester Eckhart have also gained an impressive following by creating their channels.

Video content is a great way to reach out to people all around the world, showcase your passion and build a network of fans who may one day sign up for one of your classes.

Build your Email List

Email is the lifeblood of the 21st century. A weekly or monthly newsletter is still one of the best, cost effective, consistent ways to build relationships while promoting yourself and your brand. If you are not yet collecting e-mails start NOW.


When you’re looking for something online, what do you do first? Google it, right?! If you are not yet bloggin you’re missing out on an exceptional opportunity to reach out to potential students. If you don’t have your own, consider submitting a creative guest post to a site like Mind Body Green or Elephant Journal. Either way, it’s time to consider your favourite coffee shop your new office and get down to some serious writing!

Yoga Directories

There are numerous yoga directories and as a teacher, you should be listed on every single one. “Why?” you may ask. Because each one of them has their own loyal following of users and by adding your details on all these sites, you are opening your doors to everyone and not just those on your favourite directory.


Word of mouth is key. Encourage your current students, social media fans and everyone on your e-mail list to spread the word about your classes and workshops. Get creative with promotions – think “bring a friend and your class is free”. Alternatively, everyone loves a good competition; why not hold one?

Practice Makes Perfect

Remember when your toes seemed so far away from you in a forward fold? Just as you may not yet be an all star marketer, you have the chance to learn and improve.

You CAN grow and develop into an accomplished yogi and entrepreneur. All it takes is some research, a bit of effort and a confident mindset.

And Yoginomics, of course 😉

Here is a chance to ask the experts – we want to know what your biggest fear is when it comes to marketing your yoga business, whether you are on your own or part of a bigger team.


About The Author

Jules Barber

Jules Barber is the Founder & Creator of Yoginomics. Having worked in a golden cage in London for 15 years she sold out of her business to become a yoga teacher, corporate wellness specialist and location independent entrepreneur, on a mission to mentor and coach the next generation of amazing yogis - teachers and students alike.

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